The combination of advertising, personal selling, public relations, and sales promotions that a firm uses to develop customers is known as promotional mix.
What is promotional mix?
Promotional mix consist of all activities such as advertising, personal selling in order to promote immediate sales.
They are collections of tools an organization uses for its promotional purpose with the ultimate objective of attracting customers and increasing sales. It is a blend of promotional variables chosen by marketers to help a firm reach its goals.
The elements that make up promotional mix are:
- Sales promotion
- Public relations
- Personal selling
- Advertising.
Learn more about promotional mix here: https://brainly.com/question/14018043
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