Sidney Crosby, a famous hockey player, is paid $10 million to wear Reebok ice-skates. Reebok hopes this will increase sales of their skates due to:

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19-07-2022
Business

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Sidney Crosby, a famous hockey player, is paid $10 million to wear Reebok ice-skates. Reebok hopes this will increase sales of their skates due to:

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Parrain Parrain · Answer 1 · 2022-07-22T22:03:10+02:00

The reason why Reebok believes that Sidney Crosby wearing their ice-skates will increase sales is due to Classical Conditioning.

How will classical conditioning increase sales?

Classical conditioning leads to people associating a certain stimulus with a certain effect.

Classical conditioning would therefore lead to people associating Reebok to Sidney Crosby and so they will buy more skates because of this association.

Find out more on classical conditioning at https://brainly.com/question/17583598

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