The step in new product development that involves determining whether the product idea is compatible with the company's goals, needs, and resources at an overall level is called screening.
It corresponds to a stage where the focus is on the organization and structuring of ideas about the launch of a new product, understanding better about the characteristics and benefits of the product that will be better aligned with the needs and desires of potential consumers.
Screening is an essential process, being the first stage of product development, where there is a brainstorming of ideas to define the product, increasing the possibility of it being well accepted by consumers and generating profitability for the company.
Therefore, the screening process is essential in order to define the essential criteria for the launch of the product, such as its characteristics and those of the market, in order to increase knowledge, innovation and the value of the product for consumers.
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