According to the personal-selling process, the prospecting stage is the first step in the sales process and consists of searching for prospective clients.
It is the first phase of the personal-selling process and its purpose is to identify potential clients.
In other words, sellers obtain candidates who need the company's product or service, for this, it is essential to carry out market research in order to identify people who have needs that the company can satisfy.
Therefore, we can conclude that according to the personal-selling process, the prospecting stage is the first step in the sales process and consists of searching for prospective clients.
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