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L&L, a beverage company, has launched a new energy drink. It sponsors a marathon in the city as part of its promotional strategy. It also issues a press release about the sponsorship and persuades media reporters of different newspapers to print it. L&L is generating _______.

Respuesta :

abiolataiwo2015

If it sponsors a marathon in the city as part of its promotional strategy. L&L is generating publicity.

What is publicity?

Publicity can be defined as a form of product awareness as it enables a company to create awareness or advertise their product to potential customers.

Monst companies tend to make use of publicity as a form of of brand promotion as well as sales promotion.

Therefore L&L is generating publicity.

Learn more about publicity here:https://brainly.com/question/25754149

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