There are 4 stages in the evolution of partnering represented by 4As. First is ADVISE, in this stage you express your interest in becoming his partner and communicate the intention of your product/business. Next is ACCLIMATE, this stage is when your potential partner understands the product/business. Then, ACTIVATE. This stage is when you start planning strategies with your partner on how to sell the product. Lastly, ACCELERATE your strategies into reaching greater consumer market.
