The best description of the definition given above is Related diversification because it entails when a firm enters a different business in which it can benefit from leveraging core competencies, sharing activities, or building market power.
What is Related diversification?
Related diversification refer to a situation when a firm change into another new industry that is very similar with the firm's existing industry or industries
The benefit of related diversification is it allow the sharing of related resources and ensures profit of real diversification.
Therefore, Related diversification is when a firm enters a different business in which it can benefit from leveraging core competencies, sharing activities, or building market power.
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