Service encounter design is a key activity performed by operations managers that involves determining how to recover from service interruptions.
Purpose of service encounter design
Generate interaction directly or indirectly between a service provider and a customer to obtain consumer information and insights about their products and services.
Therefore, through the service encounter design, the organization receives essential information that helps in decision making, correction of processes and relationship between company and consumer, generating greater learning and creating value.
The correct alternative is letter d.
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