Focusing on the Internet guide, media options such as websites, blogs and social networks will have a variable demographic reach, with social networks being the digital media most likely to reach audiences of different profiles and locations on the same platform.
In other media categories, such as print, TV, radio and poster, the smallest demographic reach may be through the poster, as this type of media may have less distribution and connection with the public occurs faster.
Digital and analogue media are methods of mass communication transmission, which generate a large demographic reach and influence individuals.
The media can also be used as a marketing tool through market segmentation using demographic data to establish the best campaign for the target audience using the ideal media.
Therefore, digital media will have a greater demographic reach, due to the possibility of direct and instant interaction that makes the delimitation of a target audience greater for effective marketing campaigns with greater impact and engagement.
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