Mobile Marketing is used by a store owner who sends out a text message to her preferred customers announcing the arrival of this season's new clothing
Typically, a store owner would place an advert with personalized time, location and information so that customers can get what they need and exactly when they need it. The aim is to reach target audience on their tablets, smartphones or any other digital device.
Store owners use mobile marketing as a strategy to promote their goods and services because quite a number of online transactions occur on mobile devices.
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