Freud's psychoanalytic theory is known to be a common theory. To defend Freud against this accusation, a follower of Freud might point to the active involvement of women in the early psychoanalytic movement.
Sigmund Freud's psychoanalytic theory of personality is based on the fact that that human behavior is due to the interactions among three component parts of the mind.
- The components are the id, ego, and superego.
This motivation theory state that unconscious psychological forces, such as hidden desires and motives are known to shape human's behavior, like their purchasing patterns.
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