While shopping online, you are given the option of free shipping if you add just six more dollars to your current total. Similar to the candy bars we grab at a grocery store's checkout aisle, this sales promotion, offered in the online checkout screen, is known as a ______.
A. POP display
B. CRT display
C. loyalty program
D. product placement

Respuesta :

The type of promotion which is also practiced in grocery stores with candy bars, is known as A. POP display

A Point of Purchase (POP) display:

  • Refers to placing products just as a customer is about to pay for their purchases
  • Is usually used for cheap and enticing goods
  • Increases sales as the cost is considered inconsequential

By offering a product just as the person is about to pay for their current total, the online store is engaging in POP display as they offered it at the point of purchase.

In conclusion, this describes a POP display.

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