The actions that managers take to achieve the company's goals can be described as a strategy, which corresponds to an organized method of achieving goals and targets according to the micro and macro environment.
Organizational strategy is therefore the planning of actions over a period of time that will lead a company to achieve competitiveness and position in the market in which it operates.
The strategy encompasses all organizational systems and resources and, to be effective, it must be aligned with the company's mission, vision and values, making its culture favorable to the development and achievement of goals.
The steps of strategic planning are:
Therefore, it is essential that after implementing the strategy, there is adequate management of the action plan by the managers, who must evaluate, control and monitor the strategy so that a company can reach its objectives and goals.
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