As the number of communication media has increased, the task of understanding how best to reach target customers has become more complex. shifted from creating a value proposition to revising a value proposition. increased the use of rule-of-thumb targeting. become easier. focused on reducing communication noise.

As a result of the increase (proliferation) in the number of communication media, the task of a business firm (producer) in understanding how best to reach its target customers has: A. become more complex.

Integrated marketing communication (IMC) can be defined as a strategic process through which business firms (enterprises) create the seamless branding and coordination of their marketing and communication objectives with their business goals and target consumers.

Generally, the communication media (tools) used in integrated marketing communication (IMC) include both digital and traditional media such as:

Billboards.

Search engine optimization (SEO).

Magazines.

Television.

Blog.

Radio.

Webinars.

Typically, an increase (proliferation) in the number of communication media has made the task of business firms (producers) in understanding how best to reach their target customers more complex rather than being easier.

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