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Marketing expenditures allocated carefully can result in greater brand recognition, awareness, perceived value, and consumer loyalty for the brand, which all enhance the brand's

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ayfat23

When Marketing expenditures is been allocated properly, it will brings about greater brand recognition as well as consumer loyalty and then will bring about enhancement of Brand equity.

  • Brand equity can be regarded as value premium that is been generated by a  company as a result of having product with a recognizable name.

  • When Marketing expenditures is been carefully allocated,  it will brings about consumer loyalty for the brand.

Therefore, Brand equity is the correct term.

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