Since Target is interested in gaining a competitive advantage by increasing its market share against competitors, Costco, Target should NOT offer A. Increased shipping and handling fees.
If Target increases the fees for shipping and handling, it will lower its competitive advantage with customers. To improve its competitive advantage, Target should explore the other three options.
Options for the Question:
A. Increased shipping and handling fees
B. Low prices
C. Excellent customer service
D. A high-product quality
Thus, offering increased shipping and handling fees should not feature in the efforts of Target to gain a competitive advantage over Costco.
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