In the hierarchy of effects the final stage is what is known as purchase.
The purchase stage in the hierarchy is that stage whereby this customer is going to make the choice of buying this item.
It is the point that is called the trial purchase. That is where the user is going to make the choice of buying this good for the first time.
Other stages includes the:
- Cognitive or the awareness stage
- The affective stage or the likeness and preference stage
- The final stage is the behavioral or the purchase stage.
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