A buyer who is in the awareness stage of his or her buying journey is: Identifying an opportunity they want to pursue or a challenge they’re experiencing.
A buyer refers to an individual (consumer) who engages in the purchase of a particular product by paying a specific amount of money to the seller.
In Business management, the buying journey of each customer varies from one business brand to another business brand, but it typically comprises five (5) main stages and these are:
I. Awareness.
II. Consideration.
III. Decision.
IV. Retention.
V. Advocacy.
In the awareness stage of a customer's buying journey, he or she is saddled with the responsibility of identifying an opportunity to be pursued or a challenge he or she is currently experiencing during the purchase of a product from a particular business brand.
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