bryor is excited about declaring his communication studies major and wants to give a speech to his classmates on this topic. when bryor plans language choices for his speech, he knows that his classmates, who are mostly science majors, probably won’t be willing to change their major to his. instead, he plans and uses language to demonstrate the value of the liberal arts, and specifically communication studies, when it comes to problem solving and critical thinking, all skills that a science major will value. in other words, bryor uses language to

Language can be used for several purposes during communication. For Bryor mentioned in the context above, he uses language to;

Create identification and inform his audience

When Bryor saw that he could not convince his classmates to leave their own majors he decided to communicate the benefits of communication studies to them.

In so doing, he was trying to shape their thoughts and feelings about this course. This way, he helped his classmates to identify with that course. Language can help to create identification in this way.

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