Pricing is the one and only element of the marketing that helps in revenue generation.
What is pricing?
Pricing is a process, which helps in determining the true and fair value of a product or a service that is being offered for sale in the market. At such determined price, the consumers buy such goods or services.
No other element in marketing mix involves revenue generation, as only pricing can bring the inflow of cash in an organization from the buyers in the market as such.
Hence, pricing element of the marketing mix produces revenue for the firm.
Learn more about pricing here:
https://brainly.com/question/19091385
#SPJ2
