To create the perfect experience, Wanderlust Tours invested in the key omni-channel retail areas of infrastructure, process, and people, which aided in Martha's positive experience booking a trip with the company.
Adequate infrastructure is essential for organizational processes to be carried out effectively, with greater agility, reducing failures and optimizing time.
The organized and structured process will also help to provide a quality service, dynamic and with reduced bureaucracy.
The last key area of ominichannel retailing that also contributes to the quality and efficiency of the service are the people, who must be trained and qualified to provide a cordial and available service that solves doubts and meets the customer's needs.
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