Considering the situation described above, the pricing objective that is sought is "Profit-Oriented Pricing."
This is because profit-oriented pricing is a type of pricing objective in which the business firm ensures they maximize profit per unit of goods relative to its overall cost.
This is evident in this case, as the bottle size is reduced, but the price remains the same.
This pricing objective also ensures business firms do not push potential customers away with high prices of the product.
Other types of pricing objectives include the following:
- Competitor-based pricing;
- Market penetration pricing;
- Skimming pricing;
Hence, in this case, it is concluded that the correct answer is "Profit-Oriented Pricing."
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