A social psychological research on altruism was stimulated by the tragic murder of Kitty Genovese outside her apartment in New York city.
On the 13th of March, 1964, Kitty Genovese, a 28-year-old bartender, was tragically murdered through stabbing outside her apartment in Queens, New York city.
Consequently, Kitty's tragic murder stimulated a social psychological research on altruism because she was murdered in the sight of witnesses and none sought to help or assist her.
In Psychology, altruism can be defined as a phenomenon in which an individual promote someone else's welfare, especially at his or her own detriment.
Hence, altruism is an act in which you show selfness and concern for other people's predicament, even at a risk or cost to yourself.
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