Considering the contextual situation described in the passage, getting customers into the stores by using newspapers, magazines, television, and social media refers to advertising in the Media.
Whereas displays and signs placed at the point of purchase or in aisles are advertising in the "Store."
This is because Media consists of the primary means of communicating to the public. And the agents of media in which advertisement may be done include the following:
- Newspapers
- Magazines
- Television,
- Social media
On the other hand, Store or shop outlet is often used to describe the point of purchase of commodities. Thus, any display and sign done at the point of purchase are known as advertising in the store.
Hence, in this case, it is concluded that the correct answer is Media and Store, respectively.
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