A media company owns radio broadcasting channels, television stations, is an example of horizontal integration.
Horizontal integration occur when two or more companies that render similar services merge together.
Most companies tend to use horizontal integration to generate more money and to increase their customers.
With horizontal integration companies or organizations can cut down their expense after merging with companies that offer related or similar business as theirs.
Based on the information the media company is engaging in horizontal integration by merging the radio broadcasting channels, television stations, newspaper publishers all in one region of the country.
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