Kohl’s will want to enter into a partnership with Amazon with hopes of increasing its store traffic by bringing Amazon customers in.
Partnership is basically the coming together of two of more companies or individual with a common goal.
Let bear in mind that Partnership is different from Acquisition or Merger because each owner is entitled to their share of profit.
Through this partnership, Kohl's and Amazon will both benefit from the arrangement.
Currently, Kohl's has a large number of physical stores which Amazon has no access to. So therefore, Kohl's will benefits from Amazon's strong online customer base.
Therefore, Kohl’s will want to enter into a partnership with Amazon with hopes of increasing its store traffic by bringing Amazon customers in.
Learn more about Partnership here
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