The reason for imposing the price ceiling is to prevent the producer/seller from taking advantage of the consumer.
Price ceiling refers to an economic tools used by policymaker to mandate a maximum price that the seller must charge for sales of a product or service.
Price ceiling serves as a tool to prevent the producers from exploiting the consumers.
The price ceiling are imposed by the policymaker to prevent producer or seller of coffee to have price advantage of its sales to the coffee consumers.
Therefore, in conclusion, aim of preventing exploitation of consumer is the reason of imposing price ceiling on coffee market.
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