When firms configure it HR practices to drive employees which leads to improved Firm performance, then the firm will derive competitive advantage over others.
In a firm, the Human personnel is saddled with the responsibility of effectively managing and motivating the employee for purpose of achieving productivity.
Competitive advantage of a firm entails an attribute which enables the company to outperform its competitors such as Increasing customer-base over other firms.
Therefore, when the firm HR drives the employees, productivity will be achieved which will then create an advantage of competition over other firms.
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