The process that entails how the goods from manufacturer get down to the consumer is distribution channel.
- Distribution channel can be regarded as the methods that is been utilized by firm so that they can deliver their products or services to the end consumer.
- This method involves network of intermediary businesses.
- Theses intermediary are as follows, The manufacturers produce the goods moved to the wholesalers , then the wholesaler deliver to retailers.
Therefore, Distribution channel is necessary in business for the goods to reach final consumer.
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