When informing her customers of a 15% price increase on all services, customer relations manager Nathalie must be sure to offer customers money-saving options such as bundled services or choosing less comprehensive plans.
Communicating a price increase can be perceived by customers as bad news, as it can affect their budget if they are not prepared to overspend on a digital media service.
Indirect communication is also positive when delivering bad news, as it can first focus on positive argumentation to soften a fact, such as demonstrating that the change will bring the following benefits:
Therefore, when communicating not-so-positive news to customers, manager Nathalie should seek to soften the impact of the news by emphasizing options for cheaper service, packages and plans so that she can keep her customers.
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https://brainly.com/question/5939276
