The pitfalls of a differentiation strategy include many methods such as "attempting to differentiate using easily copied features."
Other methods that could be a pitfall for differentiation strategy includes the following:
When firms differentiate based on the features, they believe buyers do not value.
When firms differentiate based on price, for example, firms charge higher prices to create a premium image.
Differentiation strategy in business is a method businesses or firms use to create distinct products for consumers, and it is expected to give the firms a competitive advantage over rivals.
Hence, in this case, it is concluded that there are various pitfalls in differentiation strategy firms should be aware of.
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