Research by Baron et al. (1996) on the importance of accuracy indicates that the more important it is for people to be accurate, the __________. more likely people are to engage in both informational and normative conformity less likely people are to engage in both informational and normative conformity more likely people are to engage in informational conformity, but the less likely people are to engage in normative conformity more likely people are to engage in normative conformity, but the less likely people are to engage in informational conformity

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According to the research by Baron et al. (1996) on the importance of accuracy indicates that the more important it is for people to be accurate, the;

  • More likely people are to engage in informational conformity, but the less likely people are to engage in normative conformity

Informational conformity occurs when people look at the behavior of others as a sample of how they are expected to behave.

Normative conformity entails complying with a group even if we do not agree with the group behavior.

According to Robert S. Baron and his fellow researchers, when the task importance or accuracy was low, incentives were also reduced.

The desire for conformity will make people desire informational conformity to normative conformity.

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