A marketing manager for a tourism supplier is proposed to choose channels for a new product by D. Discovering from experience which combination is effective
It should be noted that when a manager wants to choose the channels for a particular product, it's essential to choose an effective channel.
The marketing manager can either supplier from the company to the wholesaler who then sells to the retailer before finally getting to the consumers.
Also, the retailers can also be bypassed such that there are only three main channels. Therefore, it's essential for the marketing manager to use his or her experiences in making the decision and choosing the best channel for the product.
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