A marketing manager for a tourism supplier is proposed to choose channels for a new product by:
a.Investigating which ones require the lowest commission percentage
b.Selecting those which complement each other
c. Selecting the fewest number which is feasible
d.Discovering from experience which combination is effective
Using manually travel agencies and incentive travel companies Could you help suggest? Why (not)?

Respuesta :

A marketing manager for a tourism supplier is proposed to choose channels for a new product by D. Discovering from experience which combination is effective

It should be noted that when a manager wants to choose the channels for a particular product, it's essential to choose an effective channel.

The marketing manager can either supplier from the company to the wholesaler who then sells to the retailer before finally getting to the consumers.

Also, the retailers can also be bypassed such that there are only three main channels. Therefore, it's essential for the marketing manager to use his or her experiences in making the decision and choosing the best channel for the product.

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