Social media objectives should: Choose only ONE best answer. A Be independent of competing marketing and organizational goals. B Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound). C Adhere to the CCAF framework: context, challenge, activity, feedback. D Flow from, and directly support, social media tactics. E Be finalized early, so marketing goals can be designed around them