Kirk has a very specific goal to marry someone who will inherit a large sum of wealth. Because of this, he consciously judges potential mates on the presence or absence of what he considers to be external indicators of wealth. These include expensive clothing and accessories and straight, sparkling white teeth. In this example, Kirk is using _____ to categorize his prospective mates.

This is simply known as the way humans sought out, interpret, view, remember, and use information mostly about the social world. It major focus is on the way we as individuals use this information to arrive at good or coherent judgments. It is the understanding of how we as individuals can overcome limitations in our information processing ability.

The dual process of social cognition includes:

1. Explicit cognition

2. Implicit cognition

Explicit cognition

This is refered to as a well thought out or deliberate judgments or decisions of which we are very well aware of. It is also called controlled processing that is our judgement of decisions of which we rightfully or very well know.

Implicit cognition

This is man's decisions or view point that are under the influence of automatically activated evaluations.