Search the internet for one positive and one negative example of health and fitness advertisements. Reflect on each example by completing the chart below:
Description
What is the ad selling? What is the message?
Advertising Technique
Explanation of Impact
www.yoursite.net
This ad is selling Medishakes and shows a picture of the shake with statistics
Scientific Evidence
By stating that “7 out of 10 doctors recommend MediShake for optimum health,” this ad convinces the buyer that this product is backed up by scientific facts.
Positive Example
Negative Example