Answer:
1. Recognize how consumers respond to information presentation and adjust content accordingly. Strive for transparency and accountability always. Engage media consumers in reflective dialogue that improves the product. Acknowledge their own personal biases as they affect media creation.
2. Simply put, it is socially significant to systematically document racial/ethnic representations in the media as these portrayals contribute meaningfully to both real‐world intergroup dynamics as well as beliefs about oneself and one's own group in society.
