How are local restaurants likely to get Fernando’s business in the following scenario?


Fernando just moved to New York City from a rural town with limited media outlets stations. He is trying to figure out what to eat for dinner but does not know where anything is located.


by sending a welcome basket with ads and coupons to Fernando and other new residents

by counting on getting Fernando’s business from name recognition only

by using neon signs in their windows to get Fernando’s attention

by putting their logo in the Restaurants section of the phone book to catch Fernando’s eye