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What do you think were the main concerns with the Olympus two-door sports coupe? Is there a market for a two-seat, $32,000 sports car when the RX-8 sells for significantly less? Evaluate the role of the marketing mix in the Olympus introduction. What are some of the marketing strategies auto manufacturers use to stimulate sales of certain makes of automobiles?

Respuesta :

ogorwyne

The main concerns of the sports coupe is that

  • They did not carry out good research of the market
  • They also did not research the people that would buy the product.

There is no market for the two seat car given that it would be better if it was a market that people knew with  a cheaper price.

2. What is the role of the marketing mix?

The role of the marketing mix has to do with the combination of price and the product. These two did not match properly in order to be able to take care of the need of customers and expectations.

3. Some of the strategies would be the use of social media and search engines. This would help to create the awareness for their products and create traffic.

Read more on marketing mix here:

https://brainly.com/question/859394

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