Answer:
SUV Company
The incremental revenue generated from the potential project is:
= $409,940,000.
Explanation:
a) Data and Calculations:
Selling price of Standard SUVs = $45,400
Number of Standard SUVs sold annually = 4,200
Luxury SUVs' price per unit = $80,500
Number of Luxury SUVs expected to be sold = 5,600
Reduced number of Standard SUVs sold as a result = 3,300
Lost sales of Standard SUVs = 900 (4,200 - 3,300)
The incremental revenue generated from the potential project is:
Sale revenue from Luxury SUVs = $450,800,000 ($80,500 * 5,600)
Lost revenue from lost sale of
Standard SUVs = 40,860,000 ($45,400 * 900)
Incremental revenue generated = $409,940,000
b) The incremental revenue is the additional revenue generated from the introduction of the Luxury SUVs, excluding the lost revenue from the non-sale of Standard SUVs as a result of the introduction.
