Steven runs a small company that manufactures VCRs. In recent years, his sales and profits have been suffering. Steven knows that people are buying DVD players more than VCRs nowadays. However, he does not understand why people do not continue to purchase VCRs as well. After all, Blockbuster still rents VHS tapes and people still own VHS tapes. Steven refuses to begin manufacturing DVD players. He insists that his specialty lies in the production of VCRs. Steven is suffering from which of the following?
a. Slide-rule syndrome
b. Majority Fallacy
c. Marketing myopia
d. SWOT
e. Product champion

Marketing myopia occurs when a company focuses only on its needs and capabilities and not on the needs of their customers. Obviously, this will result in decreasing sales volumes and lower profits, and could eventually result in a business failure. In this case, Steven doesn't want to realize that VCRs are no longer wanted by consumers (nor DVDs nowadays).

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topeadeniran2 topeadeniran2 · Answer 2 · 2021-11-25T12:00:20+01:00

Based on the information given, Steven is suffering from marketing myopia.

Marketing myopia simply means when a company focuses only on its needs and not what the customers need.

Based on the information given, Steven focuses on his needs alone. Thus brought about the reduction in sales and revenue. Therefore, Steven is suffering from marketing myopia.

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