The purpose of charging different prices to different groups of customers is to multiple choice decrease costs and in turn increase profits. Student discounts are an example of this type of pricing. increase revenue, but not profits. Higher holiday airfares are an example of this type of pricing. increase revenue and in turn costs. Senior citizen discounts are an example of this type of pricing. increase revenue and in turn profits. Lower afternoon movie prices are an example of this type of pricing.

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Answer:

increase revenue and in turn profits. Lower afternoon movie prices are an example of this type of pricing.

Explanation:

Price discrimination is defined as the situation where the same product is being sold to different customers at different prices.

This is mostly based in the ability of the customers to pay at the varying amounts.

In the given instance when afternoon movie tickets are sold at lower prices, that rational is that there is lower demand for movies in the afternoon.

As such the price will need to be lowered to encourage people to buy tickets.

However at night people are less busy and demand for movies will be high. Tickets can now be sold at higher prices with the assurance that people will buy

Student discounts are an example of this type of pricing of increase revenue and in turn profits. Lower afternoon movie prices are an example of this type of pricing.

The following information should be considered;

  • Price discrimination is defined as the situation where the same product is being sold to different customers at different prices.
  • This is mostly based in the ability of the customers to pay at the varying amounts.

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