Answer:
differentiation strategy
Explanation:
From the question, we are informed about Jodannis Inc. Which is an online retailer of home and garden products, including furniture and accessories. The company is known for its unique approach to customer support, which is known for going above and beyond in satisfying customer complaints and issues. In this case, the kind of a strategy Jodannis is using is differentiation strategy. A differentiation strategy can be regarded as a business approach that is been utilized by business in order to provide their customers with something unique or distinct from their competitors. This strategy helps the business to develop campaign to get the target audience or particular marketing segment.
