Answer: The Purpose of Advertising
Advertising has three primary objectives:
•To inform
•To persuade
•To remind.
Informative Advertising creates an awareness of brands, products, services, and ideas. Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.
Pester power -The ability ofchildrento nag their parents about a product until the parents give in and buy it.
Buzz marketing -A technique used to maximiseword-of-mouth potential of a campaign or product. These conversations can happen online or offline. They can massively increase online traffic, social following, and of course the sales.
