Answer:
Reach
Explanation:
Marketing reach is a metric used by sellers to estimate the portion of the target market that have been exposed to their adverts.
This is an important metric that shows how effective marketing efforts are, it also indicates wether more effort should be put into advertising to increase the reach.
Reach is calculated by dividing impressions by frequency.
Impression is the total number of times an advert is displayed while frequency is the number of times it is viewed.
