Select the correct answer.
Which promotional technique can help an organization achieve its short-term sales objectives?

A. advertising
B. sales promotion
C. public relations
D. direct marketing

"Sales promotion involves the use of short-term techniques to encourage customers to respond or to influence their buying decisions. For instance, you can quickly drive up sales for a short span of time by sending out attractive offer coupons with expiration dates. Customers will need to act before the coupons expire, ensuring that they will buy (if they buy at all) within a set time period."

Select the correct answer. Which promotional technique can help an organization achieve its short-term sales objectives? A. advertising B. sales promotion C. public relations D. direct marketing

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Select the correct answer.
Which promotional technique can help an organization achieve its short-term sales objectives?

A. advertising
B. sales promotion
C. public relations
D. direct marketing