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Add to the list the more commonly known rhetorical moves: parallelism, metaphor, simile, analogy, alliteration, and emphatic word order, and you have on your your lips or at your fingertips figures of speech and tools of writing that can serve you for a thousand years (that's hyperbole)
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In rhetoric, a general term for any strategy employed by a rhetor to advance an argument or strengthen a persuasive appeal.
In genre studies (in particular, the field of institutional discourse analysis), a term introduced by linguist John M. Swales to describe a particular rhetorical or linguistic pattern, stage, or structure conventionally found in a text or in a segment of a text.
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