Relationship marketing A. applies to B2B selling in relationship dyads, but not B2C selling. B. applies to B2C selling but not to B2B selling. C. is a non-electronic approach to building personal relationships in a B2B or B2C environment. D. views the sale as the beginning, not the end, of a relationship. E. A and C are both correct

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Answer:

Relationship marketing

D. views the sale as the beginning, not the end, of a relationship.

Explanation:

The emphasis with relationship marketing is the ability to retain and satisfy customers and not just the sales transactions. Relationship marketing tries to attract, connect, date, and maintain the customer as an asset that should be cultivated for lifetime value.  It builds that human connection between a brand and its customers that is necessary in a romantic relationship.  It follows the footsteps of a romance with attraction, connection, dating, relationship, marriage, and flourishing love.

customer retention and satisfaction rather than sales transactions.

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