Rent-A-Reck Incorporated finds that it can rent 60 cars if it charges $40 for a weekend. It estimates that for each $5 price increase it will rent two fewer cars. What price should it charge to maximize its revenue

Respuesta :

Answer: $38

Explanation:

Based on the scenario in the question, the equation for the total revenue will be:

= (60 - 2n)(40 + 5n).

It should be noted that the coefficient of increment is represented by n.

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We are required to find the price should it charge to maximize its revenue

The price it should charge to maximize its revenue is $38

Equation:

(60 - 2n)(40 + 5n)

open parenthesis

2400 + 300n - 80n - 10n²

2400 + 220n - 10n²

differentiate with respect to n

dR/dn = 220 - 20n

220 - 20n = 0

220 = 20n

divide both sides by n

n = 220/20

n = 11

Revenue maximization price = (60 - 2n)

= 60 - 2(11)

= 60 - 22

= $38

Car rent price = (40 + 5n)

= 40 + 5(11)

= 40 + 55

= $95

Therefore, the price it should charge to maximize its revenue is $38

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