Answer:
I honestly don't see very many reasons on why it is bad because it's just showing you ads that you might actually want to see instead of some random ad about cats whenever you own a goldfish, but I feel like websites should ask for permission before they do it.
Answer:
Behavioral Tracking should be legal. I don't see very many reasons as too why behavioral tracking is bad being shown as ads that might actually be useful, but websites should ask for permission before they do it.